One Year on… Assessment of the UPND Administration’s Communication Strategy:
Background
THE United Party for National Development(UPND) won the elections of August 12, 2021after spending two decades in opposition. During their time in the “wilderness”, they made a lot of changes to their manifesto and promises while learning from the mistakes of the MMD and the Patriotic Front (PF) before them. As such, many people expected the New Dawn Government to implement some almost heavenly changes the moment they were voted into power. While in opposition, the UPND promised media freedom and free association and free speech for all. The country was reeling from some of the crass and draconian human rights abuses as well as unprecedented levels of corruption….
